Today, Urban Dictionary averages around 65 million visitors a month, according to data from SimilarWeb, with almost 100 percent of its traffic originating via organic search. In interviews, Peckham has said the site began as a joke, as a way to mock, but it didn't take long before it ballooned into a thriving corpus. Founded by Aaron Peckham in 1999-then a computer science major at Cal Poly-the site became notorious for allowing what sanctioned linguistic gatekeepers, such as the Oxford English Dictionary and Merriam-Webster, would not: a plurality of voice. Urban Dictionary, now in its 20th year, is a digital repository that contains more than 8 million definitions and famously houses all manner of slang and cultural expressions.
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